by Adam Khoo
Over the last few years, I have interviewed people who were among
the highest income earners in their industry and people who were
the average income earners.
Sure enough, I found that age, experience and academic
qualifications had nothing to do with their price tags. It depended
on how much value they created for their company and for their
clients they served.
I want to give you an example of two account directors from an
advertising agency. Their jobs entail managing the client's
advertising accounts.
A is paid $4,000 per month while B is paid $12,000 per month. Why
is one paid 3 times more than another? Let's take a look at the
difference in value they create.
Account Director A, Age 46. Income $4,000/month
- Waits for company to assign to clients
- Takes advertising brief from the client
- Instructs the creative team
- Executes ads within deadline
- Manages assigned client well
- Creates gross profits of $20,000/month
Account Director B, Age 33. Income $12,000/month
- Actively networks, makes cold calls & sets at least one new
appointment a day
- Actively develops new business & finds his own clients
- Takes the advertising brief from the client
- Develops more marketing ideas that convinces the client to
increase the advertising budget.
- Brainstorms & develop a powerful campaign by leading the creative
team
- Executes ads and other marketing tactics within deadline
- Tracks the success of campaigns & start developing a follow up
strategy to sell to the client
- Uses successful testimonial to secure even more clients
- Creates gross profits of $150,000/month
It is clear why manager B gets paid so much more than A, despite
being so much younger and less experienced. Manager B creates so
much more value for the client, and hence generates a lot more
profits for his company.
Similarly, your income is determined by the amount of value you
create for your clients and your company. You can have all the
experience, all the MBAs, all the intelligence but if you do not
create value, people will not pay a high price. So how do you
create value?
There are only two ways you can create value for your clients. Either
1) Help them reach their goals faster and easier
2) Help them solve their problems faster and easier.
The more you can do this, the more they will be willing to pay for
you!
Similarly, there are only two ways you can create value for your
company. Either
1) Help the company increase sales Or
2) Help the company to reduce costs. This will increase the
companies profits. You must understand that all businesses have
only one major goal, to make more profits every year.
The more profits you can help your company make, the more you will
be worth!
>>> Increase your wealth or value by clicking here...
P.S. Don't know who is Adam Khoo? Wanted to know him more?
>>> Get a FREE exclusive interview on how Adam becomes a millionaire at young age...
Saturday, June 2, 2007
27) What We Focus On Affects Our Results In Life!
by Adam Khoo
At any given second, there are two million bits of information bombarding us. While it is impossible to consciously be aware of everything, our mind tends to filter all this stimuli and focus on a few chunks of information at a time.
Similarly, when we think of something in the past or something in the future, we tend to focus on certain aspects of the experience. And to us what we choose to focus on becomes most real in our minds.
Some people have a pattern of focusing on pictures, sounds and feelings that put them into un-resourceful states while others generate pictures, sounds and feelings them put them into resourceful states.
How about you? What do you do when you meet with failure? Some people keep playing mind pictures of themselves screwing up. Some people even play it like a bad movie, over and over again in their
heads.
They keep seeing themselves making the bad decisions, experiencing the consequences and they re-play all the negative voices around them. They may play the sound of their boss shouting at them. Then
they run an internal dialogue that goes like this: 'How could I have been so stupid!' 'Why do I always screw things up?'
What kind of pictures and sounds should one play to produce a resourceful state?
Well, this is what positive people do when they encounter failure. They choose to re-present the failure as feedback that will lead them into finding a solution. Instead of re-playing scenes of the event or project that flopped, they focus on what they can learn from it, and how they will do it the next time...to get good results.
They may even imagine themselves succeeding, using what they have learnt from the past experience, and their success would be accompanied by the sounds of people cheering or the boss
congratulating them.
They may play an internal dialogue that goes something like this: 'I'll make it the next time for sure', 'I'll prove that I can turn things around'. Or they'll say reflectively:' Now, what can I learn from this experience'.
Our minds are never still or idle...throughout our waking hours we play mental programs continuously. Now, start becoming aware of the kind of mental program you usually run, when you are about to take
on a challenging task?
For example, just before making an important presentation or writing a difficult report, what goes on in your mind?
Are you one of those who habitually focus on how difficult it is going to be? Do you see yourself being overwhelmed and stressed out? Do you mutter under your breath, 'Oh no! How am I ever going to do this?' 'What if I screw up?' 'It's just too difficult!' You may even picture yourself screwing up or giving up. As a result you
get into a state of nervous anxiety.
But can you choose to represent the challenge very differently in your mind? Of course! You could choose to focus on how easy, fun and rewarding the challenge will be. Confident people will picture themselves dealing with the task or project effortlessly. They may even have an internal voice saying, 'I am finally getting this done! This is so rewarding!' 'I knew I could do it.'
Now, given the same challenge, why do some people rise to it while others feel apprehension? The interesting fact is that most of us do not consciously decide what pictures, sounds and feelings we are going to generate in our mind.
Our mind seems to be on auto-pilot and, within seconds of being faced with a challenge, it will subconsciously, create
re-presentations. And the kinds of re-presentations created are dependent on past conditioning.
Isn't this scary? It appears that we do not have much control over our mind! This is why most people feel that their emotions control them.
Begin by paying full attention to the 'program' that is running in your brain-mind. If you find that what you are thinking of is not putting you in a resourceful state, then change it! In short, consciously change WHAT you focus on! You may keep slipping back, and each time you do, pull yourself up and re-focus.
If you want to have mastery over your mind and emotions, then you must begin right away to control what you focus on!
>>> Take control by clicking here...
At any given second, there are two million bits of information bombarding us. While it is impossible to consciously be aware of everything, our mind tends to filter all this stimuli and focus on a few chunks of information at a time.
Similarly, when we think of something in the past or something in the future, we tend to focus on certain aspects of the experience. And to us what we choose to focus on becomes most real in our minds.
Some people have a pattern of focusing on pictures, sounds and feelings that put them into un-resourceful states while others generate pictures, sounds and feelings them put them into resourceful states.
How about you? What do you do when you meet with failure? Some people keep playing mind pictures of themselves screwing up. Some people even play it like a bad movie, over and over again in their
heads.
They keep seeing themselves making the bad decisions, experiencing the consequences and they re-play all the negative voices around them. They may play the sound of their boss shouting at them. Then
they run an internal dialogue that goes like this: 'How could I have been so stupid!' 'Why do I always screw things up?'
What kind of pictures and sounds should one play to produce a resourceful state?
Well, this is what positive people do when they encounter failure. They choose to re-present the failure as feedback that will lead them into finding a solution. Instead of re-playing scenes of the event or project that flopped, they focus on what they can learn from it, and how they will do it the next time...to get good results.
They may even imagine themselves succeeding, using what they have learnt from the past experience, and their success would be accompanied by the sounds of people cheering or the boss
congratulating them.
They may play an internal dialogue that goes something like this: 'I'll make it the next time for sure', 'I'll prove that I can turn things around'. Or they'll say reflectively:' Now, what can I learn from this experience'.
Our minds are never still or idle...throughout our waking hours we play mental programs continuously. Now, start becoming aware of the kind of mental program you usually run, when you are about to take
on a challenging task?
For example, just before making an important presentation or writing a difficult report, what goes on in your mind?
Are you one of those who habitually focus on how difficult it is going to be? Do you see yourself being overwhelmed and stressed out? Do you mutter under your breath, 'Oh no! How am I ever going to do this?' 'What if I screw up?' 'It's just too difficult!' You may even picture yourself screwing up or giving up. As a result you
get into a state of nervous anxiety.
But can you choose to represent the challenge very differently in your mind? Of course! You could choose to focus on how easy, fun and rewarding the challenge will be. Confident people will picture themselves dealing with the task or project effortlessly. They may even have an internal voice saying, 'I am finally getting this done! This is so rewarding!' 'I knew I could do it.'
Now, given the same challenge, why do some people rise to it while others feel apprehension? The interesting fact is that most of us do not consciously decide what pictures, sounds and feelings we are going to generate in our mind.
Our mind seems to be on auto-pilot and, within seconds of being faced with a challenge, it will subconsciously, create
re-presentations. And the kinds of re-presentations created are dependent on past conditioning.
Isn't this scary? It appears that we do not have much control over our mind! This is why most people feel that their emotions control them.
Begin by paying full attention to the 'program' that is running in your brain-mind. If you find that what you are thinking of is not putting you in a resourceful state, then change it! In short, consciously change WHAT you focus on! You may keep slipping back, and each time you do, pull yourself up and re-focus.
If you want to have mastery over your mind and emotions, then you must begin right away to control what you focus on!
>>> Take control by clicking here...
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