Monday, June 25, 2007

31) Strategies to Scale Your Value Immediately...

by Adam Khoo

So, let's now come to consider how you can begin to massively
magnify and multiply the unique value that you have? How can you
create multiple streams of recurring income for yourself?

There are basically four major strategies you can employ to add the
scalability factor to your value:

1) Earn royalties and fees from licensing or selling your
intellectual property
2) Magnify your value by reaching more people at one time
3) Earn recurring commissions from sales and referrals
4) Earn profits, dividends and royalties from businesses

Earn royalties and fees from licensing or selling your intellectual
property

Many people get intimidated by the term 'intellectual property' as
they have a limiting belief that they are not intellectual enough
to create something that is of value and can be sold.

In actual fact, any knowledge that you have or any idea, product or
process that you have come up with that can help people solve their
problems and satisfy their needs is intellectual property.

You definitely have some kind of intellectual property! Why? This
is because unless you have intellectual property, you wouldn't be
able to create any kind of value in the first place. For example,
if you are a lawyer, your intellectual property is the legal
know-how you have.

If you are a photographer, your intellectual property is the
knowledge of photography you have and the pictures you take. If you
are a chef, the intellectual property you have are your recipes and
your method of preparation. If you are a manager, your intellectual
property is your ability to manage people and projects.

License and sell the expertise you have and you can scale your
value immediately!

Magnify your value by reaching more people at one time

The second strategy you can employ to massively scale your value is
by using the magnification approach. In short, reach a greater
number of people all at once. Here are a few examples of how people
can magnify their value.

Increase the Size of Your Audience
Magnifying your Services on the Internet
Magnifying Your Value through the Mass Media
Magnifying the Value of Company Shares through Listing

Earn Recurring Commissions from Sales or Referrals

The third strategy is to multiply your value by earning recurring
commissions from sales and referrals. This involves being paid
multiple times for a single sale effort.

In certain industries like insurance & network marketing, the
recurring commission system is in-built into the compensation
scheme. For example, when an insurance agent sells an insurance
policy, he gets paid a commission.

However, insurance agents get paid additional renewal commissions
for the next five years whenever their client pays their annual
premiums. Although they close the sale once, they get paid over and
over again for the same effort. As a result, their efforts are
multiplied!

Earn Profits, Dividends & Royalties from Businesses

The fourth strategy is to use the power of a business to multiply
your value! When you work as an employee or are self-employed,
there is always a limit to how much leverage you can create from
the time you spend at work. You are constantly selling your
personal time for money. Unless you physically spend time, the
income stops.

When you build a business around your value, you will be able to
provide your services to more and more people, without your
physical presence. You literally multiply your value.

There you have it! Four strategies you can use immediately to scale
your value.

>>> Click here for more strategies...

P.S. Don't know who is Adam Khoo? Wanted to know him more?

>>> Get a FREE exclusive interview on how Adam becomes a millionaire at young age...

Saturday, June 23, 2007

30) The Transformation Of Meaning...

by Adam Khoo

Imagine that the company you have worked so hard for in the last 20
years decided that it was time to retrench you because they can
replace you with someone at half your salary. How would you feel?

What meaning would you give to this experience?

Most people would feel angry, bitter and rejected. Because it means
that their source of income and security is gone, cut off.

They would feel betrayed. They would feel that they have just
wasted 20 years of their life. They would feel that they are too
old and no longer of value! The meaning they attach to this
experience would put them in a totally un-resourceful state.

What do you think will happen when people in such a state go for a
new job interview? Will they impress upon their prospective new
employer qualities of enthusiasm, passion, energy and drive?

Not likely. Chances are that they will unconsciously exhibit low
self-esteem, bitterness and jadedness.

As a result, it will take them a long time to find someone who
wants to hire them. Even if they eventually find another job, it
may be a part-time job or one of much lower status and pay.

Now, in this new job do you think they will give their all? Most
likely they would be thinking to themselves, 'What's the point? I
gave my best years to my former company, look where it has gotten
me?'

As a result, this person will reinforce the meaning he has attached
to the retrenchment, that it was the worst thing that has ever
happened to him.

At the same time, I have also seen many other people attach a
totally different meaning to the same experience of retrenchment.
To these positive people, retrenchment means that it is the
company's great loss.

It means that they have the opportunity to start a new career or
business in a field they have a whole lot more passion for. It
means that they will finally be paid what they are worth!

And the 'bonus' is that they are getting a great pay-out which will
be the seed money to get them started in a business they always
wanted to be in, but never had a good reason to start. Getting
retrenched also means that they have much more freedom and
flexibility to plan ahead.

For those looking for a new employer, retrenchment could mean that
they are glad to leave an ungrateful company and move to another
where they would be more appreciated, whose corporate culture would
be more in sync with theirs.

By framing retrenchment in this way, these people attach a whole
different meaning to the same experience. They put themselves into
a total resourceful state of possibility, enthusiasm, motivation,
passion and excitement.

They will be driven to upgrade their skills, hunt for new career
opportunities and even start their own business. As a result of
taking all this action do you think they will end up in a situation
that is better than where they were previously?

Of course! I have so many (older) friends who were forced to start
their own business after the 1987 recession and, because of this,
many of them are a lot wealthier, happier and have a greater sense
of freedom and purpose.

One of these enterprising people I know has just listed his
shipping company and is personally worth $28 million. He keeps
saying that the layoff was the best thing that ever happened to
him. Again, the meaning these people choose to give to their
experience was the meaning they created.

Why is it that the same experience can destroy one person and
empower another to a new level of success?

We re-present (frame) things very differently in our minds. Some
people have a pattern of constantly framing experiences in such a
way that it dis-empowers them and puts them in un-resourceful
states. Others constantly frame things in a way that gets them
empowered and extremely resourceful.

So which re-presentation of The Experience is true? Is it a
blessing or a curse? Is it an opportunity or a problem? However you
choose to re-present the experience becomes true for you.

>>> Frame your success here now!

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Saturday, June 2, 2007

28) How to Increase Your Value (And Your Wealth)?

by Adam Khoo

Over the last few years, I have interviewed people who were among
the highest income earners in their industry and people who were
the average income earners.

Sure enough, I found that age, experience and academic
qualifications had nothing to do with their price tags. It depended
on how much value they created for their company and for their
clients they served.

I want to give you an example of two account directors from an
advertising agency. Their jobs entail managing the client's
advertising accounts.

A is paid $4,000 per month while B is paid $12,000 per month. Why
is one paid 3 times more than another? Let's take a look at the
difference in value they create.

Account Director A, Age 46. Income $4,000/month

- Waits for company to assign to clients
- Takes advertising brief from the client
- Instructs the creative team
- Executes ads within deadline
- Manages assigned client well
- Creates gross profits of $20,000/month

Account Director B, Age 33. Income $12,000/month

- Actively networks, makes cold calls & sets at least one new
appointment a day
- Actively develops new business & finds his own clients
- Takes the advertising brief from the client
- Develops more marketing ideas that convinces the client to
increase the advertising budget.
- Brainstorms & develop a powerful campaign by leading the creative
team
- Executes ads and other marketing tactics within deadline
- Tracks the success of campaigns & start developing a follow up
strategy to sell to the client
- Uses successful testimonial to secure even more clients
- Creates gross profits of $150,000/month

It is clear why manager B gets paid so much more than A, despite
being so much younger and less experienced. Manager B creates so
much more value for the client, and hence generates a lot more
profits for his company.

Similarly, your income is determined by the amount of value you
create for your clients and your company. You can have all the
experience, all the MBAs, all the intelligence but if you do not
create value, people will not pay a high price. So how do you
create value?

There are only two ways you can create value for your clients. Either

1) Help them reach their goals faster and easier

2) Help them solve their problems faster and easier.

The more you can do this, the more they will be willing to pay for
you!

Similarly, there are only two ways you can create value for your
company. Either

1) Help the company increase sales Or

2) Help the company to reduce costs. This will increase the
companies profits. You must understand that all businesses have
only one major goal, to make more profits every year.

The more profits you can help your company make, the more you will
be worth!

>>> Increase your wealth or value by clicking here...

P.S. Don't know who is Adam Khoo? Wanted to know him more?

>>> Get a FREE exclusive interview on how Adam becomes a millionaire at young age...

27) What We Focus On Affects Our Results In Life!

by Adam Khoo

At any given second, there are two million bits of information bombarding us. While it is impossible to consciously be aware of everything, our mind tends to filter all this stimuli and focus on a few chunks of information at a time.

Similarly, when we think of something in the past or something in the future, we tend to focus on certain aspects of the experience. And to us what we choose to focus on becomes most real in our minds.

Some people have a pattern of focusing on pictures, sounds and feelings that put them into un-resourceful states while others generate pictures, sounds and feelings them put them into resourceful states.

How about you? What do you do when you meet with failure? Some people keep playing mind pictures of themselves screwing up. Some people even play it like a bad movie, over and over again in their
heads.

They keep seeing themselves making the bad decisions, experiencing the consequences and they re-play all the negative voices around them. They may play the sound of their boss shouting at them. Then
they run an internal dialogue that goes like this: 'How could I have been so stupid!' 'Why do I always screw things up?'

What kind of pictures and sounds should one play to produce a resourceful state?

Well, this is what positive people do when they encounter failure. They choose to re-present the failure as feedback that will lead them into finding a solution. Instead of re-playing scenes of the event or project that flopped, they focus on what they can learn from it, and how they will do it the next time...to get good results.

They may even imagine themselves succeeding, using what they have learnt from the past experience, and their success would be accompanied by the sounds of people cheering or the boss
congratulating them.

They may play an internal dialogue that goes something like this: 'I'll make it the next time for sure', 'I'll prove that I can turn things around'. Or they'll say reflectively:' Now, what can I learn from this experience'.

Our minds are never still or idle...throughout our waking hours we play mental programs continuously. Now, start becoming aware of the kind of mental program you usually run, when you are about to take
on a challenging task?

For example, just before making an important presentation or writing a difficult report, what goes on in your mind?

Are you one of those who habitually focus on how difficult it is going to be? Do you see yourself being overwhelmed and stressed out? Do you mutter under your breath, 'Oh no! How am I ever going to do this?' 'What if I screw up?' 'It's just too difficult!' You may even picture yourself screwing up or giving up. As a result you
get into a state of nervous anxiety.

But can you choose to represent the challenge very differently in your mind? Of course! You could choose to focus on how easy, fun and rewarding the challenge will be. Confident people will picture themselves dealing with the task or project effortlessly. They may even have an internal voice saying, 'I am finally getting this done! This is so rewarding!' 'I knew I could do it.'

Now, given the same challenge, why do some people rise to it while others feel apprehension? The interesting fact is that most of us do not consciously decide what pictures, sounds and feelings we are going to generate in our mind.

Our mind seems to be on auto-pilot and, within seconds of being faced with a challenge, it will subconsciously, create
re-presentations. And the kinds of re-presentations created are dependent on past conditioning.

Isn't this scary? It appears that we do not have much control over our mind! This is why most people feel that their emotions control them.

Begin by paying full attention to the 'program' that is running in your brain-mind. If you find that what you are thinking of is not putting you in a resourceful state, then change it! In short, consciously change WHAT you focus on! You may keep slipping back, and each time you do, pull yourself up and re-focus.

If you want to have mastery over your mind and emotions, then you must begin right away to control what you focus on!

>>> Take control by clicking here...